1. Evaluate the role of
digital technologies in the marketing and consumption of products in the media
area you have studied. (June 2013)
How
important are computers, phones, the internet, etc, in selling and watching
films? The explosion in the use of computers, phones and the internet has had a
huge impact on the way films are marketed and consumed today. Nowadays people
consume the media online far more than they visit the cinema, read magazines or
newspapers. Therefore, the film industry has had to adapt its behaviour to meet
the needs of its audience.
How
is Beauty and the Beast being marketed digitally? (look at snapchat, instagram,
twitter, youtube, facebook, websites)
Instagram- Beauty and the Beast have
their own Instagram page which advertisements so that anyone following can see
their pictures and what the cast is up too. They are counting down the days
till the film comes out and posting pictures of their film on advertisements or
pictures of the cast in magazines such as Emma Watson on Vanity Fair.
Facebook- On Facebook they keep
everyone posted on what the cast is doing at the moment. Currently they are on
a world tour and have posted many pictures with everyone holding the key trade
mark of the rose. They are also showing sneak peaks of some scenes or some
clips of the songs. This gets people interested and excited for the release of
the film.
Websites- I typed in ‘Beauty and the
Beast’ and looked on the IMDB website. All this information is making more
people aware of the film and when the screen is happening. This is another
types of advertisement.
Disney's
animated classic takes on a new form, with a widened mythology and an all-star
cast. A young prince, imprisoned in the form of a beast, can be freed only by
true love. What may be his only opportunity arrives when he meets Belle, the
only human girl to ever visit the castle since it was enchanted.
Director:
Bill Condon
Writers:
Stephen Chbosky (screenplay), Evan Spiliotopoulos (screenplay)
Stars: Dan Stevens, Emma Watson, Luke Evans
How was Chi
Raq marketed digitally? Chi- Raq is made with vertigo films which is a small independent film company. Vertigo sell their films on Amazon. This is one of the way this film have been marketed digitally as people see it on Amazon films. Other than that, this film hasn't invested for advertisement using media such as Instagram, snap chat, Facebook and YouTube. Maybe if they had used this then they might of gained a bigger audience.
How will Beauty & Beast be watched
online? Beauty and the Beast can be watched on social media such as Instagram or Facebook before the film has come up. These show sneak peaks to get people ready for the release. However, once it is out people will be able to watch it on Netflix and no doubt on YouTube. Other website might also show it but the most popular ones are Netflix and YouTube.
How
was Chi Raq viewed online? Chi Raq was viewed online by YouTube and Amazon films. You can watch clips and the trailer on the internet and you can buy the film off Amazon.
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